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Lecture Notes

Users consume a large amount of water in the care of their Levi's, but the greatest amount of water is used in cotton production. As a result of the large amount of water used to grow the cotton. Levi Strauss is looking at methods of growing cotton more sustainabley to reduce water use. Levi Strauss is also looking at changing the care label on the garments in order to encourage washing in cold water and washing less frequently than some users may have washed them, in order to conserve energy, reduce greenhouse gas emissions, and conserve water.