http://www.levistrauss.com/wp-content/uploads/2014/01/A-Product-Lifecyle-Approach-to-Sustainability.pdf
On this slide we see what Levi Strauss learned from conducting a product life-cycle assessment on that pair of 501 Levi's and how they may change what they're doing to reduce the water use during the life-cycle of the pair of Levi's.