Nike Women . . . Be Transformed?
Nike Women, Be Transformed advertisement
Today, we looked at a historical narrative about bicycles to help us better understand the complex relationship between gendered bodies and modern society. When you watch Playing Unfair, see if you can uncover some of the ideologies at play in women's contemporary sports. I'll leave you with a link to a Nike advertisement for spinning gear. The link is also available on the Readings and Lectures page for the week. What kinds of ideologies are behind this ad? How are technologies being used? What's going on with gender? You should be better equipped to answer each of these questions now.