Lesson 5 Part 1

Lecture Notes

Now in the case of enterprise account executives at InVision, I think the decision between an open versus targeted approach should be pretty clear. You might want to pause for a moment and think about what would be the best approach for InVision to take here? I would suggest a targeted approach is what makes sense for this job, because there are very clear KSAOs, knowledge, skills, abilities and other characteristics, that are linked up to this job. Okay so you might say, "Well the adventures of an open recruiting approach would be that we have a diverse set of candidates and lower cost per applicant." But you might also have very noisy data, where you have lots of data with a lot of unqualified individuals. So, many applicants you can get them easily, but they're not qualified for the job. So that's where a targeted, more narrow in focus approach, is likely going to be beneficial.